拓市场，抢订单——医保公司参加第137届广交会 Expanding Markets and Securing Orders – Company Participates in the 137th Canton Fair
拓市场，抢订单——医保公司参加第137届广交会
2025年4月15日至5月5日，第137届中国进出口商品交易会（广交会）在广州琶洲国际会展中心隆重举行，作为中国外贸的“晴雨表”和全球潮流的“风向标”，一直以来医保公司高度重视、精心备展，至今已连续不间断参展了73届广交会。此次医保公司携下属昇兴国贸、川村公司共同参展，展位共计28个，涉及医药保健及医疗器材、食品等多个展区，参展产品涵盖医疗耗材、医疗器械、中药材、食品及川调味料五大类近千余件展品。
广交会作为公司开拓国际业务的重要平台，参展前组织召开行前动员部署会，提前分析市场客户需求，精心挑选优质产品，派遣业务精英。重点推出了医药保健及医疗器材优质产品，自有品牌“康先生寻物记”——冻干系类食品和“天府”牌系列调味料、食用香辛料，“双鸡”牌系列药食同源中药材等产品，凭借产品优势和品牌底蕴，展会期间累计接洽来自亚洲、南美洲、非洲及“一带一路”沿线多个国家和地区近千名客商，斩获意向客户近百余组。
医保公司作为成立38年的外贸企业，如何在激烈的市场环境下保持企业活力、竞争优势，赢取市场份额。一是坚持走工贸结合之路，超前布局产业链，成立之初便紧紧围绕医疗健康主责主业，超前对上游产业进行战略布局，开启了工贸结合的实业化发展道路，极力打造供应链和产业链一体化集成服务商。二是坚持走品质道路，建立高标准、严要求质量管理制度和体系，以市场为导向，以技术进步为手段，采取严格有效的质量管理与监控，做强做优核心产品，持续用稳定高质量的产品赢取客户市场信任。三是精准定位市场需求，拓展业务增量。充分挖掘自身在工厂加工、人才资源、源头原料等优势，聚焦药食同源、小包装中药材市场，开发的自有产品“冻干系列”食品，推广“天府”“双鸡”品牌，不断在展会中寻找新机会，拓展新业务增量。
广交会见证着医保公司的蓬勃发展，医保公司也将持续借助广交会“走出去”和“引进来”，深耕国际市场，深挖产品质量和服务，抢抓机遇、卯足干劲、乘势而上，多措并举抢订单，开拓公司高质量发展新局面。
Expanding Markets and Securing Orders – Company Participates in the 137th Canton Fair
From April 15 to May 5, 2025, the 137th China Import and Export Fair (Canton Fair) was grandly held at the Pazhou International Exhibition Center in Guangzhou. As a vital “barometer” of China's foreign trade and a “trendsetter” for global markets, our company has consistently placed high importance on this event, meticulously preparing for each session. This marks our uninterrupted participation in 73 consecutive Canton Fairs. For this edition, our company joined hands with subsidiaries Sichuan Sunwell International Co., Ltd. and Chuancun TCM to exhibit across 28 booths, covering areas such as pharmaceuticals, healthcare products, medical devices, food, and Sichuan seasonings. The exhibited items included over a thousand products from five major categories: medical consumables, medical devices, traditional Chinese medicinal herbs, food, and Sichuan seasonings.
As a crucial platform for expanding international business, prior to the fair, we organized a pre-trip mobilization meeting to analyze market demands, select premium products, and dispatch elite sales personnel. Highlighted were top-quality offerings in pharmaceuticals, healthcare products, and medical devices, along with our proprietary brands such as “Mr. Kang's Quest” freeze-dried food series, “Tianfu” seasoning series, edible spices, and “Shuang Ji” (Double Rooster) series of medicinal herbs suitable for both culinary and medicinal uses. Leveraging our product advantages and brand heritage, during the exhibition, we engaged with nearly a thousand buyers from Asia, South America, Africa, and multiple countries and regions along the Belt and Road, securing interest from over a hundred potential clients.
Founded 38 years ago, our company operates in a highly competitive market environment. To maintain vitality, competitive edge, and secure market share, we adopt several strategies:
Integration of Industry and Trade: We strategically layout the industrial chain, focusing on the core responsibilities of healthcare since inception, ensuring an integrated development path that merges industry and trade to become a leading supplier of comprehensive supply chain and industry chain solutions.
Commitment to Quality: By establishing rigorous quality management systems and standards, guided by market needs and technological advancements, we implement strict quality control measures to enhance our core products, continuously winning customer trust through stable, high-quality offerings.
Precise Market Positioning: Utilizing strengths in manufacturing, talent resources, and raw material sourcing, we focus on developing products like the “freeze-dried series” foods, promoting the “Tianfu” and “Shuang Ji” brands, and seeking new opportunities and business growth through exhibitions.
The Canton Fair has been a witness to our flourishing development. Moving forward, we will continue to leverage this platform to “go out” and “bring in,” deeply cultivate international markets, enhance product quality and service, seize opportunities, muster full strength, and take advantage of favorable conditions to secure orders. Our aim is to open up new horizons for the company's high-quality development by adopting multiple measures simultaneously.