公司参加2025年马来西亚国际食品饮料展积极开拓东南亚市场 Company Participates in the 2025 Malaysia International Food & Beverage Exhibition to Actively Expand into the Southeast Asian Market
医保公司参加2025年马来西亚国际食品饮料展积极开拓东南亚市场
为贯彻落实国家共建“一带一路”重大战略，大力开发周边国家特色食品、健康保健市场，拼抢业务订单，拓展外贸业务增量。2025年7月28日至8月1日我司受邀赴吉隆坡参加2025年马来西亚国际食品饮料展，积极开拓东南亚市场。
东南亚作为全球食品消费增长最快的地区之一，对高品质、健康、便捷的特色食品、健康饮品、休闲零食需求激增，市场潜力巨大。此次参展我司展出了自有品牌“康先生寻物记”——冻干类食品，罐头水果以及康先生寻物记与孝善坊联名的四川省非遗豆腐干等产品。
展会期间，通过现场品尝、工艺讲解，让海外客户直观感受产品的品质优势与差异化特点，并成功对接了新加坡、印尼、马来西亚等10余家当地经销商及连锁企业。展会上通过与新老客户面对面交流洽谈，精准掌握了东南亚不同国家市场在产品资质认证、口味偏好、清真标识规范、物流包装标准及售后服务体系等方面的具体需求，为后续产品本土化适配与市场深耕积累了宝贵经验。
未来，医保公司将坚定不移地深耕海外市场，通过产品创新和渠道优化，不断为客商提供更高品质的产品与服务，满足消费者的多元化需求，将优质的国内产品推向广阔海外市场。
Company Participates in the 2025 Malaysia International Food & Beverage Exhibition to Actively Expand into the Southeast Asian Market
In alignment with China's national strategy of jointly advancing the Belt and Road Initiative, our company is proactively developing specialty food and health & wellness markets in neighboring countries, vigorously pursuing business orders, and expanding foreign trade opportunities. From July 28 to August 1, 2025, we were invited to attend the 2025 Malaysia International Food & Beverage Exhibition in Kuala Lumpur to actively explore the Southeast Asian market.
Southeast Asia is one of the world's fastest-growing regions for food consumption, witnessing surging demand for high-quality, healthy, and convenient specialty foods, functional beverages, and snack products—offering immense market potential. At this exhibition, our company showcased its proprietary brand “Mr. Kang's Quest” freeze-dried food series, canned fruits, and a co-branded Sichuan provincial intangible cultural heritage product—dried tofu—jointly launched with “Xiaoshanfang”.
During the event, overseas buyers experienced our products firsthand through on-site tastings and detailed explanations of production processes, gaining direct insight into our products' quality advantages and unique differentiators. We successfully connected with more than ten local distributors and retail chains from Singapore, Indonesia, Malaysia, and other countries. Through face-to-face discussions with both new and existing clients, we precisely identified specific market requirements across Southeast Asia regarding product certifications, flavor preferences, Halal labeling standards, logistics packaging norms, and after-sales service systems. These insights will be invaluable for future product localization and deeper market penetration.
Looking ahead, our company remains firmly committed to deepening its presence in overseas markets. By continuously innovating our product offerings and optimizing distribution channels, we aim to deliver higher-quality products and services that meet diverse consumer needs—and bring outstanding Chinese-made goods to the global marketplace.